Privacy Policy

1.Information We Collect

Depending on how you interact with FYL, we may collect:

• Name.
• Email address.
• Phone number (including mobile number for calls and text messages).
• Property address, city, or ZIP code.
• Service interest, such as whole home filtration, water softening, or reverse osmosis, and the water concerns you describe.
• Website usage data such as browser type, device information, IP address, pages visited, and referring source.

We collect this information when you submit a form on getfyl.com, submit a Facebook or Google Lead Form, call or text us, email us, or speak with our team during a consultation.

2.How We Use Information

We use the information you provide to:

• Schedule and conduct water consultations.
• Prepare quotes and recommendations for your home.
• Provide customer service and answer your questions.
• Coordinate installation and follow-up service.
• Process payments for products and installation.
• Improve our website, our services, and the customer experience.
• Send the communications you requested, including appointment and service updates.

3.SMS Communications

Phone numbers collected with SMS consent are used only to communicate with you about your inquiry and your service, specifically for:

• Appointment reminders.
• Scheduling and rescheduling.
• Customer support.
• Service, delivery, and installation updates.
• Promotional messages, only if you separately consented to marketing messages.

SMS consent is never sold or shared with third parties for their marketing purposes. Mobile numbers are shared only with the messaging and CRM providers that deliver our messages on our behalf.

You may reply STOP to any message to unsubscribe, or HELP for assistance. Message frequency varies, and message and data rates may apply. Consent to receive text messages is not a condition of purchase. Full messaging terms are on our Terms & Conditions page.

4.Marketing Communications

If you provide your contact information, FYL may contact you by phone, email, or SMS regarding your inquiry or requested services. You may opt out of marketing communications at any time by replying STOP to a text, using the unsubscribe link in an email, or asking us directly.

5.Communication Consent

By submitting your contact information through our website, a Meta Lead Ad, a Google Lead Form, a GoHighLevel form, SMS, or any other channel, you consent to FYL contacting you by phone call or text message in response to your inquiry.

These communications may include scheduling your free water consultation, confirming appointments, discussing your water quality concerns, and providing service-related updates. Standard message and data rates may apply.

You may opt out of receiving calls or texts at any time by replying STOP to any text message, asking the caller to remove you from our contact list, or contacting us at support@getfyl.com. We will honor your request promptly.

6.Information Sharing and Third-Party Services

FYL does not sell your personal information. We share information only with the service providers needed to run our business, and only for that purpose. Where applicable, these include:

• GoHighLevel, for our CRM, scheduling, email, and SMS delivery.
• Stripe, for payment processing.
• Google Analytics and Google Tag Manager, for website measurement.
• Meta, for advertising and lead forms.
• Installation partners and suppliers, when needed to deliver or install your system.

We may also disclose information when required by law or to protect our legal rights. SMS consent and mobile numbers are never shared with third parties for their own marketing.

7.Cookies and Analytics

Our website uses cookies and similar technologies, including analytics and advertising tags, to keep the site working, understand how visitors use it, and measure the performance of our ads. You can block or delete cookies in your browser settings, though some parts of the site may work less well.

8.Data Security

We use commercially reasonable safeguards to protect your information, including encrypted connections to our website and access controls limiting who on our team can view customer records. No method of electronic transmission or storage is completely secure, so we cannot guarantee absolute security.

9.Your Rights

You may request access to the personal information we hold about you, ask us to correct it, or ask us to delete it, where permitted by law. You may also opt out of marketing calls, emails, and texts at any time. Send requests to support@getfyl.com and we will respond within a reasonable time. We may need to verify your identity before acting on a request, and we may retain records we are required to keep.

10.Third-Party Links

Our website may contain links to third-party websites. FYL is not responsible for their privacy practices.

11.Children's Privacy

Our website and services are intended for adult homeowners. We do not knowingly collect personal information from children under 13.

12.Changes to this Policy

This Privacy Policy may be updated periodically. Updates become effective when posted on this page.

13.Contact Information

FYL is based in Fort Lauderdale, Florida and serves homeowners throughout South Florida. Questions about this Privacy Policy, your information, or your communication preferences can be sent to support@getfyl.com or submitted through the contact forms on getfyl.com.